Built hands-onDesigned, developed and improved with care.
Independent, UK built and owner led
Booking software shaped by real service businesses.
I’m Jeremy Dore, the owner and lead developer of Scheduli. I design and build the platform myself, shaped by practical experience supporting a growing service business.
0%
Scheduli commission
UK
Designed and developed
Owner-led
Focused, practical development
Fair by designUseful software without taking a cut of bookings.
Close to customersReal feedback helps shape every improvement.
Always improvingA focused platform that keeps moving forward.
The story
How Scheduli came about.
Scheduli grew from solving genuine day-to-day problems: organising work, supporting a team and helping customers book without unnecessary friction.
Engineering foundations
Learning to solve problems properly.
I started work as a plant mechanic at 16, completed my apprenticeship with Holt JCB and went on to work with several hire companies. That background taught me to diagnose problems, build practical solutions and never settle for a job that is only half finished.
A real service business
Building systems around real daily work.
In 2018, I moved away from the plant industry to work alongside my wife, Rhian, at Sunshine Official Ltd. As the business grew, I began developing systems to make its processes calmer, clearer and easier to manage.
Creating Scheduli
Turning that experience into a platform for others.
Scheduli is the result: an accessible booking platform for service businesses that want professional tools without excessive costs, confusing software or commission being taken from every booking.
Why it exists
Useful tools for busy service businesses.
Good software should remove work, not create more of it. Scheduli brings bookings, customers, staff and payments into one focused experience while keeping the business in control.
- Your revenue stays yoursNo Scheduli commission on bookings.
- Built for service businessesFrom mobile operators to multi-person teams.
- Made to feel manageableProfessional tools without needless complexity.
How decisions are made
Four checks for every new feature.
Each change should be useful, understandable, fairly priced and based on how service businesses actually work.
Fair pricing, clearly explained.
Businesses should know what they are paying for and keep what they earn.
Simple can still feel powerful.
Useful depth, presented through an experience people can understand.
Built around real workflows.
Features should support how service businesses actually operate.
Keep listening. Keep improving.
Scheduli will continue to evolve with the businesses that use it.
“The goal is simple: give service businesses professional tools that save time, feel good to use and do not cost them a fortune.”
Jeremy DoreOwner & lead developer, Scheduli
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